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Real Estate Ads & Local Targeting: Exciting Announcements!
Thursday, June 11, 2009
I'm gushing. I can't lie. Today I have two announcements that are the most exciting announcements since the launch of BeTweeted back in April. The first, of course, was a prerequisite for the second, but it's been a long time coming anyway. What is it, you're wondering. Well, if the title didn't give it away, here goes:
First, Twitter advertisers now have the opportunity to localize their ads. This means that new ads can be location restricted and only Twitterers with accounts in the required area can tweet the link. Some of our earliest advertisers wanted so badly for localized targeting, but we just weren't able to deliver it yet. Well, the technology has come together and it's awesome!
Second, (drum roll please) TwitterMLS.com. TwitterMLS is a new service targeted directly for Real Estate agents who want to share their listing son Twitter. Now, of course, you can see why localization was such a priority. Agents can post a link to their online listing or virtual tour website, tell us the city/state where the listing is at, and then have other Twitterers in that same area tweet the listing to their followers.
These developments are just the beginning of an all-out effort to lead the way in innovative Twitter advertising services. You can help. The development task list is written by none other than you yourselves. What do you want to see next?
First, Twitter advertisers now have the opportunity to localize their ads. This means that new ads can be location restricted and only Twitterers with accounts in the required area can tweet the link. Some of our earliest advertisers wanted so badly for localized targeting, but we just weren't able to deliver it yet. Well, the technology has come together and it's awesome!
Second, (drum roll please) TwitterMLS.com. TwitterMLS is a new service targeted directly for Real Estate agents who want to share their listing son Twitter. Now, of course, you can see why localization was such a priority. Agents can post a link to their online listing or virtual tour website, tell us the city/state where the listing is at, and then have other Twitterers in that same area tweet the listing to their followers.
These developments are just the beginning of an all-out effort to lead the way in innovative Twitter advertising services. You can help. The development task list is written by none other than you yourselves. What do you want to see next?
Labels: Advertise, API, Local Advertising, Real Estate, Twitter, TwitterMLS
posted by Nick Carter at
12:35 PM
3 Comments:
just wondering about this concept as most of my followers do not live in or around where I am located. I live in the North East, and I have a ton of followers from the south. If I was to tweet an ad related to Boston I doubt if I actually have that many followers form Boston. I think in concept it sounds great, but our streams are very international.
That's a very good thought. Unfortunately, that's as close to localized as we can get. I believe that while you do have many followers who aren't in Boston, you probably have a higher percentage of Bostonians following you than someone who was from, say, Paducha Kentucky. That's a start.
Actually no, that is not true. I have more followers that are not in New England at all. I know this because I connect with my followers daily. We compare our weather and climate and how some of us are headed to bed and others are just getting up. We joke about it constantly, I am cold and others are putting on their air conditioning. With 22,000 followers, I am very diversified. I not only follow those who have similar interest in business, but also in hobbies, and tons that I have nothing in common with, but have learned so much from. It is all about the connection, and I am not looking to build my following in the Boston area, but rather from the "twitterverse"
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