Should I Advertise on Twitter?

After last week's taping (airing today) of Brandswag.tv, I've been thinking about a question asked on the show. "Who should advertise on Twitter using BeTweeted?" Great question. My quick-response, I'm confident, was still the correct response. Basically, it's any company that has a product which would play well in the social media arena. This can mean anything people readily share and talk about with their friends--movies, books, articles, news, etc.

But, I want to go deeper than that. Maybe you're not familiar with social media, or maybe you're not sure if your product is one people will talk about. There are several things to consider when thinking of advertising on Twitter.

1. First, do you intend to use Twitter yourself? If you're not going to join the conversation, forget it. People want to engage with you on Twitter. This is the chief flaw of all the "get rich quick" affiliate and MLM programs that get spammed to the hilt on Twitter. There's no personality. There's no relationship built that would warrant the kind of trust it requires for me to go into business with you.
2. Are you excited about your product/service? I know that seems like an odd question, but it's very true that many people just have a job, not a passion for their work. If your hocking a product without passion, you won't be able to keep up the high energy required to use Twitter effectively.
   
3. Are there a lot of people, even within niche markets, who would be willing to introduce your product? The premise of BeTweeted is that you're product is always introduced with @reply features that mean our twitterers are introducing you to their followers. We've seen several very unsuccessful Twitter ads because they were simply not the sort of product one would introduce to their following: adult content, questionable motives, personal products, etc. Be reasonable.
   

If you can say yes to these three questions, I believe you should be using Twitter advertising to grow your business. Learn how BeTweeted can help you advertise on Twitter.

Labels: Advertise, Affiliate, Twitter