Twitter's search tools is becoming an increasingly popular means to follow trends--the topics and keywords that are talked about most on Twitter--or simply see what people are saying about a topic of interest to you. But, have you thought about this phenomenon in your Twitter advertising strategy?

With the understanding that Twitter's links are nofollow tagged, making Twitter not a leading SEO tool, many people disregard the importance of keywords in one's tweets. That's a fatal error. The fact is, with more and more people searching tweets instead of simply viewing the stream from their personal following, keywords are more important than ever.

Making sure to cater to keyword searchs on search.twitter.com will vastly increase the exposure that BeTweeted already offers. As our blogger video already demonstrates, a main value is the introduction of your tweet to other Twitter users that you may have never been able to reach before. But, if those tweets from BeTweeted also appear in the correct search streams, your exposure increases even more.

Consider, the next time you put together a BeTweeted ad, to place strategic keywords in the text of the tweet that you provide. Your exposure will grow even wider and your Twitter popularity will show it.

Labels: Advertise, Social Media, Twitter, Viral Marketing

Being tweeted isn't all about spending ad budget with BeTweeted. As we clearly admit in our own FAQ, you can do it entirely on your own. We just like to speed up the process by introducing you around a bit. Nonetheless, we want to see our advertisers utilizing Twitter in the most effective way possible, so I thought I'd share some tips.

First off, let's make sure we all understand what we mean by "being tweeted." It's a relatively easy task to be followed by thousands of users. Just go on a follow frenzy. But, what will really get you the most website traffic from Twitter is being tweeted by others. Most commonly, this occurs through retweets, although any person in the twittosphere that's enamored with your product (and/or being paid through betweeted) could tweet about you. So, how do you bring this about:

1. Make 'em Laugh
   Be funny in your tweets. My easiest mode for accomplishing this is to make fun of some easy target. Right now, it's usually myself (yes, indeed) or some benign "cause" like the swine flu.
2. Make 'em Think
   I often talk about the term "compelling content." In general, it's something mentally engaging. The truth is, however, it also needs to be somewhat "edgy" to get people's attention. Just another article on how to survive an economic recession is becoming as common today as articles on using Twitter (irony intended). So, how is yours different?
3. Make 'em Believe
   If you haven't seen Dove's youtube phenomenon called "Real Beauty" it's a social media case study unto itself. What'd they do. They gave their audience something to believe in--namely that real beauty should not be cheapened by consumer products. What can you instill in your audience that they can believe in?

Those are just a few to get your started. I'm very curious to know what you have used successfully as a tactic for being tweeted.

Labels: Social Media, Twitter, Viral Marketing